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Nvidia has announced that it plans to power $99 mobile internet devices with its Tegra 600 series chips, perhaps as early as this summer.

What’s a mobile internet device (MID)? Well, it’s a gadget that fits somewhere in between a smartphone and a netbook. It’s compact and internet-enabled, but it can’t quite fit in your pocket or make phone calls. It’s primarily intended for web surfing and watching videos over a WiFi or 3G connection.

According to VentureBeat, Nvidia is touting both the long battery life and the HD video capabilities of these Tegra-based devices. General Manager Michael Rayfield says they can go for days without a recharge and they support 1080p HD video playback, which is the high end of what you’ll find streaming online.

Nvidia plans to use both Windows CE and Android to power its cheap MIDs (although it appears as though the Windows CE-based versions will come first, with Android-based devices a more distant prospect). The $99 Tegra-based device is just the low-end of a product line that includes a $299 device (that also runs on an Intel Atom processor) and a $599 device that has more of the functionality you’d find in a regular laptop.

Part of me wonders whether Nvidia is trying to fill a niche that doesn’t really exist. If I want to surf the web, my smartphone does just fine - and I’m already paying a monthly data plan for it anyway (I certainly don’t need to pay for two). As for video, I’ll stick with my laptop since it can play DVDs, which are still the most reliable way to watch TV shows and movies.

It also doesn’t help that Nvidia plans to run Windows CE (really…Windows CE?). Android sounds more promising, though, especially with its greater potential to power netbooks and an array of smartphones all at the same time.

MOBILE WORLD CONGRESS 09—BARCELONA, SPAIN— FEBRUARY 16, 2009— Today’s users want an always-connected device for social media applications such as Facebook and YouTube, as well as great multimedia performance for recording and watching HD movies and videos on the go.

NVIDIA Corporation, the inventor of the graphics processor, today introduced a new platform, based on the NVIDIA® Tegra™ 600 Series computer-on-a-chip that enables a $99, always-on, always-connected HD mobile internet device (MID) that can go days between battery charges.

This platform will enable OEMs to quickly build and bring to market devices that carriers can offer for as low as $99 —bringing broadband connectivity and all of the Web’s HD content to the masses.

“Mobile internet devices have evolved to provide consumers with the performance and connectivity required by today’s lifestyle,” said Michael Rayfield, general manager of the mobile business unit at NVIDIA. “Until now, consumers could get just another ‘gadget’ with limited functionality or a PC that’s not ‘always on’. A Tegra-based platform combines the best of both worlds.”

The Tegra MID delivers:

    * 720p and 1080p video playback
    * Days of use between charges
    * Full Wi-Fi and 3G connectivity
    * Optimized hardware support for Web 2.0 applications for a true desktop-class internet experience
    * A complete software solution including Microsoft Windows Embedded CE OS, application viewers, full Internet browser, UI framework, board support package (BSP), software development kit (SDK), Web mail client, and more

“The next generation of smart, connected, service-oriented devices are centered around rich multimedia experiences and enhanced functionality,” said Mukund Ghangurde, Director, CE and Consumer Product Management at Microsoft Corp. “We are pleased to collaborate with NVIDIA to develop platform resources that assist OEMs in quickly bringing these new devices to market.”

In addition, NVIDIA partnered with ST-Ericsson to add 3G communication capability into this new platform, allowing for seamless connectivity, worldwide.

“ST-Ericsson together with NVIDIA have developed a Microsoft Windows Embedded CE implementation using the ST-Ericsson U335 and the NVIDIA Tegra which is ready for customer design development,” stated Jörgen Lantto, Chief Technology Officer, ST-Ericsson. “This solution takes advantage of the high volume, IOT tested and proven U335 modem solution together with NVIDIA which takes multimedia performance to a new level.”

ICD, a leading consumer ODM, also announced support of the new class of devices enabled by this new platform.

“ICD has long believed that there will be a new generation of innovative connected devices. Designing these devices around the Tegra platform will bring carriers an amazing level of functionality at prices as low as $99,” said David Hayes, President and CEO of ICD.

About NVIDIA Tegra
NVIDIA Tegra is the industry’s first single-chip computer capable of the rich high definition and internet experiences we’ve come to expect from our PCs, but on small pocket type devices. NVIDIA Tegra is smaller than a US dime (10-cent piece), designed from the ground up to enable the “visual PC experience” on a new generation of mobile computing devices while consuming the smallest amount of power.